AI-Driven Marketer: Master AI Marketing To Stand Out In 2025

The conversation explores the process of using OpenAI's Codex for video editing, covering key steps from defining the end goal to executing the editing process and reviewing the final output. It also delves into the potential for Codex to facilitate distribution and create a learning loop for improving editing strategies. Takeaways Codex's video editing capabilities extend from defining the end goal to executing the editing process. Codex can facilitate distribution and create a learning loop for improving editing strategies. Chapters 00:00 Exploring Codex's Video Editing Capabilities 01:23 Starting with the End in Mind 03:13 Describing the Editing Instructions 04:04 Giving Access to Assets 05:33 Making Corrections and Providing Feedback 06:58 Building the Bridge for Distribution 08:25 Learning Loop and Strategy Documentation 10:04 Executing the Editing Process 11:26 Reviewing the Edited Video

The conversation covers the workflow of using ChatGPT across different platforms and apps, including the iPhone app, web app, and Mac app. It explores the use of voice features for productivity and ideation, transitioning to Codex for intense work and research, leveraging projects and file management, and maximizing productivity with the Mac app and Codex. Takeaways ChatGPT is a suite of apps and functions Voice feature for productivity and ideation Chapters 00:00 Introduction to ChatGPT Workflow 00:58 Using ChatGPT iPhone App for Productivity and Ideation 03:06 Utilizing ChatGPT Web App for Lightweight Tasks and Ideation 05:27 Transitioning to Codex for Intense Work and Research 06:24 Exploring Projects and File Management in ChatGPT Web App 07:22 Leveraging the Library Feature and File Management in ChatGPT Web App 08:21 Enhanced Context and Proactive Features in ChatGPT Web App 09:15 Deep Research and Intense Research in ChatGPT Web App 10:32 Maximizing Productivity with ChatGPT Mac App and Codex

Get a free trial of High Level at https://danchez.com/highlevel The release of ChatGPT 6 Astra marks a significant shift in the marketing landscape, with the potential to automate a wide range of marketing tasks. This advancement has implications for entry-level marketing jobs and the future of marketing work. Takeaways ChatGPT 6 Astra is a game-changer for marketing automation Entry-level marketing jobs will be impacted by the automation capabilities of Astra

The State of AI in Marketing report by Social Media Examiner reveals the widespread adoption of AI in marketing, with 73% of marketers using AI daily. The report also highlights the emergence of AI agents and the need to address bottlenecks in AI-driven processes. Looking ahead, the report suggests a future where AI innovates and even runs entire organizations. AI Society (by Social Media Examiner) State of AI Report: https://aisociety.socialmediaexaminer.com/2026-ai-report/ Takeaways Widespread Adoption: 73% of marketers use AI daily Emergence of AI Agents: Addressing bottlenecks in AI-driven processes Future of AI: AI innovation and potential to run entire organizations Chapters 00:00 The State of AI in Marketing 02:32 Adoption and Daily Use of AI 05:22 The Maturing Experience with AI 16:05 Addressing Bottlenecks in AI Processes 27:59 The Future of AI in Marketing

AI in marketing is limited by the availability of data for strategic analysis and recommendations. Unlocking data and building relationships with IT are crucial for leveraging AI effectively in marketing. Small and medium-sized companies have an advantage in leveraging data for strategic decision-making. Takeaways Data availability is the key limitation for AI in marketing Building relationships with IT and unlocking data are crucial for leveraging AI in marketing Chapters 00:00 The Limitation of AI in Marketing 01:14 Unlocking Data for AI in Marketing 02:05 Challenges in E-commerce and Inventory Management 03:28 Complexities in Marketing Decision-Making 05:48 The Power of AI in Strategic Analysis 06:11 Collaboration with IT for Data Access 07:03 The Role of Data in Strategic Decision-Making 13:19 Advantages for Small and Medium-Sized Companies

The impact of AI on trust in marketing is explored, highlighting the shift in consumer behavior and the need for marketers to adapt to the changing landscape. Strategies for building trust in the age of AI are discussed, emphasizing the importance of authenticity and depth in content. Takeaways AI is changing the way people perceive brands, trust, and influencers Building trust in the age of AI requires authenticity, depth, and proof Websites need to be designed for both human and AI users, with a focus on depth and authenticity Chapters 00:00 The Shifting Landscape of Trust 03:13 The Erosion of Trust in Marketing 08:54 Strategies for Building Trust in the Age of AI 17:14 Designing Websites for Human and AI Users

The conversation explores the challenges of scaling marketing teams with AI, drawing insights from 'The E-Myth' by Michael Gerber. It emphasizes the importance of thinking like an owner, wearing multiple hats, building and managing processes, and encouraging change and innovation within marketing teams. Takeaways AI tools don't always lead to revenue growth The importance of thinking like an owner in scaling a team Chapters 00:00 The Challenge of Scaling with AI 03:02 The Entrepreneur Myth 08:10 Relevance for Marketing 11:01 Wearing Multiple Hats 13:53 Building and Managing Processes 17:01 Encouraging Change and Innovation

The conversation explores the decline of WordPress and the rise of vibe coding, emphasizing the ease and efficiency of the transition. It delves into the process of vibe coding, security considerations, and the implications of LinkedIn's new feature. The conversation delves into the impact of AI on content creation, ethical concerns and solutions in AI content creation, the evolution of AI in marketing, navigating the geopolitical landscape of AI, the role of FOSS in vibe coding and software development, and identifying and addressing business bottlenecks. Takeaways WordPress is facing a decline Vibe coding offers efficiency and ease in website development AI's impact on content creation and the need to balance AI proliferation with human creativity The importance of focusing on business bottlenecks and leveraging AI to address them Chapters 00:00 The Demise of WordPress 02:28 Transition to Vibe Coding 06:00 Vibe Coding Process 17:01 Security and Future-Proofing 21:09 LinkedIn's Report AI Slot Button 22:57 The Impact of AI on Content Creation 23:57 Ethical Concerns and Solutions in AI Content Creation 25:11 The Evolution of AI in Marketing 26:55 Navigating the Geopolitical Landscape of AI 38:09 The Role of FOSS in Vibe Coding and Software Development 28:16 Identifying and Addressing Business Bottlenecks

The conversation delves into the job description of a 100X marketer at ClickUp, exploring reactions, feasibility, challenges, and practicality of the role. The discussion highlights concerns about the role's impact on the marketing team and the company's operational structure. The conversation delves into the challenges of ClickUp, the operational side of business, the radical job boasting experiment, the human element in AI marketing, the capabilities and sacrifices of AI agents, the role of AI in marketing, the future of AI in marketing, managing expectations and soft skills, fixing bottlenecks with AI, and the impact of AI on work and productivity. Takeaways The concept of a 100X marketer raises questions about the feasibility and impact of such a role in a marketing organization. The job description of a 100X marketer at ClickUp sparks discussions about the practicality and implementation of such a role in a large organization. AI agents require a balance of capabilities and sacrifices Managing expectations and soft skills are crucial in the AI marketing landscape. Chapters 00:00 The 100X Marketer Job Description 03:02 Reactions to the Job Description 06:11 Feasibility and Impact of the Role 08:54 Challenges and Concerns 12:06 Practicality and Implementation 16:40 The Challenge of ClickUp 17:10 The Operational Side of Business 18:15 The Radical Job Boasting Experiment 19:19 The Human Element in AI Marketing 20:12 The Capabilities and Sacrifices of AI Agents 21:29 The Role of AI in Marketing 22:40 The Future of AI in Marketing 26:06 Managing Expectations and Soft Skills 32:18 Fixing Bottlenecks with AI 37:22 The Impact of AI on Work and Productivity

The conversation dives into the evolution of ChatGPT and Codex, the introduction of new models and voice features, and the impact of these changes on marketers. It also explores the transition from Cloud Code to Codex, the ease of switching harnesses, and the future of AI voice technology. The conversation delves into the future of AI in everyday life, the role of AI in marketing, and the importance of identifying and addressing bottlenecks in marketing and business operations. It also explores real-life examples of AI usage and the power of storytelling in AI-driven marketing. Takeaways ChatGPT has undergone a significant overhaul Codex and ChatGPT have been combined New models and voice features have been introduced AI-driven marketing and the role of AI in everyday life The importance of identifying and addressing bottlenecks in marketing and business operations Chapters 00:00 Future of AI Voice Technology 24:56 The Future of AI in Everyday Life 25:31 High Level: The All-in-One CRM System 29:15 Everyday AI: Real-Life Examples 34:17 Viral Post: Jeep AI Ad and the Power of Storytelling 38:27 The Bottleneck Problem in Marketing and Business Operations

The conversation delves into the overwhelming nature of AI news and the impact of AI slop on marketing leaders. It explores ethical concerns and the balance between AI content creation and trust. The discussion also covers the perception of AI content, its impact on credibility, and the consideration and pragmatism in AI content creation. Additionally, it addresses the most considerate approach to AI content and ethical considerations in AI-generated images. The conversation delves into the complexities of navigating credibility and trust in AI, highlighting considerations, ethical dilemmas, and the impact of AI on medical advice. It then explores the shift in perception of AI-generated content, emphasizing authenticity, vulnerability, and the evolving role of AI in marketing. The discussion concludes with a focus on pragmatism and consideration in AI usage, emphasizing cost-effectiveness, human value, and the ongoing evolution of AI usage. The hosts also encourage feedback and engagement with the audience, inviting them to reach out on LinkedIn. Takeaways Ethical concerns arise from the use of AI in content creation. The most considerate approach to AI content creation involves balancing practicality and trust. Consideration and ethical evaluation are crucial in AI usage Recognition of AI-generated content is impacting content creation Pragmatic approach and human value are key in AI usage Chapters 00:00 The Hiatus and Overwhelming AI News 05:53 Impact of AI on Design and Content Creation 11:47 Impact of AI Content on Trust and Credibility 19:34 Ethical Considerations in AI-Generated Images 28:19 The Shift in Perception of AI Content 35:28 Pragmatism and Consideration in AI Usage 41:13 Closing and Call to Action

The AI Driven Marketer podcast has evolved from documenting the journey of mastering AI for marketing to focusing on navigating AI as a marketing leader. The host, Dan Sanchez, shares his personal experience and the shift in the show's direction, emphasizing the importance of using AI as a team for marketing growth. Takeaways Evolution from personal AI mastery to team-based AI usage Shift in focus from individual AI use to marketing leadership and team collaboration Chapters 00:00 The Journey of Mastering AI 05:46 Emphasis on Marketing Leadership

Dan covers the evolution of AI, the introduction to Codex, transferring projects to Codex, organizing projects in Codex, and transitioning to Codex as the main AI tool for work. Takeaways AI evolution drives new AI applications Codex is a powerful tool for organizing and managing AI projects Chapters 00:00 Evolution of AI 06:06 Transferring Projects to Codex 11:10 Transitioning to Codex

The AI landscape has undergone significant changes, with major companies evolving and competing. OpenAI, Anthropic, Grok, Meta, Amazon, and Apple are all making strides in the AI space. Apple's position in the AI race and its hardware capabilities are noteworthy, along with Amazon's AI model Rufus and the contextual understanding of Codex. The conversation covers the evolving capabilities of AI, challenges of multi-agent work, and ethical considerations in AI usage. It explores AI's role in complex project work, blogging, SEO, advertising, web design, consumer queries, blog optimization, marketing, and organizational design. Additionally, it delves into the stages of AI evolution and the ethical implications of AI's decision-making processes. Takeaways AI landscape has seen significant changes Major AI companies are evolving and competing AI's evolving capabilities Challenges of multi-agent work Ethical considerations in AI Chapters 00:00 The Changing AI Landscape 05:57 Grok and Space Data Centers 12:01 Apple's Position in the AI Race 17:57 Apple's Hardware and AI 44:33 Ethical Considerations in AI Usage

The conversation delves into the transformative impact of Codex on AI development, project management, routine communication tasks, social media marketing, custom integrations, practical application, future implications, user adoption, and access control. It highlights the power of Codex in automating tasks, creating custom integrations, and predicting its widespread adoption in the future. Takeaways Codex's role in AI development and project management The potential of Codex for automating routine tasks and social media marketing Chapters 00:00 The Changing Landscape of AI 05:45 Automating Routine Communication Tasks 11:49 Custom Integrations with Codex 17:57 Future Implications of Codex 24:07 Access and Control with Codex 29:32 Advancements in Image Model and AI Tools

Get the full ChatGPT Masterclass: https://aidrivenmarketer.com/course In this AI marketing podcast episode, Dan Sanchez breaks down one of the most pivotal skills every AI-driven marketer must master: process development. He shares a powerful four-step framework and reveals how he used it to create a custom GPT that cut a 45-minute podcast pre-production process down to just five minutes. Whether you’re trying to automate your workflows, build repeatable systems, or scale your AI usage, this lesson is your essential launchpad into real productivity. My Favorite AI Tools Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8n Resources Mentioned MyShowrunner.com - https://myshowrunner.com Timestamps 00:00 — Why this lesson is your gateway to advanced AI use 01:30 — What separates beginners from advanced AI marketers 03:40 — What ChatGPT Projects are (and how free users can benefit) 06:10 — The 4-step framework: Analyze, Optimize, Standardize, Mechanize 11:00 — Walkthrough: How I built my Showrunner GPT with step-by-step instructions 18:40 — Why clear instructions make or break automation 21:00 — Color-coding instruction sets for clarity and power 24:00 — How this one shift can double your productivity

In this episode of the AI-Driven Marketer, Dan Sanchez talks to Jessica Malnik who is the Founder of JM Content Group about her expertise on leveraging AI for administrative tasks, debate on AI's capabilities in writing, and its role as an invaluable co-pilot in the marketing process. They also explore the practicalities of using AI tools like Zapier and ChatGPT, the integration of AI into strategic work, and offer practical advice for those embarking on their AI journey. Listen to this episode if you want to learn more about how to put AI to work for yourself. Resources Mentioned: Zapier: https://zapier.com Trello: https://trello.com Perplexity AI: https://www.perplexity.ai/ Jessica Malnik's newsletter: https://newsletter.theremoteworktribe.com/ Timestamps: 00:00 AI as a 24/7 intern in marketing. 06:05 AI vs. human expertise in content creation. 08:32 AI can generate content for niche markets. 11:03 For core niches, use subject matter experts. 16:43 ChatGPT simplifies research process, summarizes top articles. 17:24 AI reads and interprets intent based on keywords. 20:59 AI supports admin tasks, aids research and notifications. 25:53 AI, multistep processes, collaboration, industry, overestimation 27:11 Custom GPT drastically cuts down processing time. 33:08 Consider adopting AI, start experimenting, automate tasks. 36:44 Advancement and growth are essential for success. 38:17 Best to find me on LinkedIn. Also Twitter and newsletter.

In this episode of the AI-Driven Marketer, host Dan Sanchez shares the backstory and purpose of creating a custom GPT (Generative Pre-trained Transformer) named "Copilot." Initially designed as a personal AI life coach, it evolved into a versatile tool useful for querying against uploaded documents like resumes, business plans, and LinkedIn posts. Dan provides a behind-the-scenes look at how Copilot operates and explains the value it adds to his daily work as a marketer. Resources Mentioned: Life Focus: https://fullfocusstore.com/pages/lifefocus/ Close Strong: https://closestrong.com Timestamps: 00:00 AI marketer journey with first custom GPT. 03:28 Life coach became a useful copilot tool. 07:13 Get a GPT copilot for professional input.

Should You Start a Podcast? Take the Assessment: https://AIdrivenmarketer.com/pod In this AI marketing podcast episode, Dan Sanchez and Ken Freire explore what it really means to be "relevant" on social media by becoming a "problem hunter." They break down how to find and prioritize real pain points your audience is experiencing—not just surface-level trends—and why this skill is foundational for building thought leadership and influence in the AI age. My Favorite AI Tools Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8n Resources Mentioned Deep Research Toolkit - https://go.danchez.com/deep-research-toolkit AI-Driven Marketer Podcast Assessment - https://AIdrivenmarketer.com/pod Timestamps 00:00 — What "relevance" really means for content creators 01:48 — The idea of becoming a "problem hunter" 03:53 — Why most content doesn't resonate 05:36 — How to mine social media for real pain points 06:58 — Turning passive scrolling into strategic research 09:18 — The power of customer conversations for deeper insight 13:29 — Using customer interviews to spot trends 16:26 — Using AI deep research prompts to surface audience pain 23:12 — How to prioritize pain using RFM analysis 27:51 — The difference between counseling and content relevance 32:14 — When and how to address deep vs. frequent pain points

Test My Voice Agent By Calling 👉 1-615-610-0721 In this AI marketing podcast episode, Dan Sanchez interviews Fer Patel, Director of Special Projects at HighLevel, to explore how AI-powered conversational marketing is revolutionizing lead engagement and sales conversion. Fer shares his journey from fintech to marketing, his discovery of HighLevel, and how its conversational tools and AI voice agents are helping businesses respond faster, book more appointments, and reduce missed opportunities. Whether you're an agency or a solo operator, you'll learn how to harness AI to scale your client communications and revenue. My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned Test My Voice Agent By Calling 👉 1-615-610-0721 Timestamps 02:30 - Fer's background and journey into marketing tech 05:00 - Dan's early automation with Infusionsoft 07:00 - HighLevel's agency-first features like snapshots 10:00 - The evolution into an all-in-one CRM with robust AI tools 14:00 - Conversational marketing channels supported by HighLevel 22:00 - How HighLevel's AI voice agents work and real-world examples 35:00 - Voice vs. chat AI ethics and best practices 40:00 - Actions AI voice agents can take, from SMS to API webhooks 48:00 - Upcoming features and the future of CRM-integrated AI agents

Are you a beginner, intermediate, or pro when it comes to AI marketing? In this episode, Dan Sanchez explores the five types of AI marketing and introduces a brand-new quiz to help you assess your skill set. Whether you’re an optimist who believes AI will create more jobs or a pessimist who fears AI will replace them, one thing is clear: mastering AI in marketing is no longer optional. Dan shares his journey of learning AI, the framework he developed to map out AI marketing applications, and why understanding where you stand is crucial for your growth. Resources Mentioned: Take the quiz here: https://danchez.com/quiz 5 Types of AI Marketing Episode: https://danchez.com/5-types-of-ai-marketing-which-are-you-using/ Timestamps: 00:00 - Where do you stand in AI marketing? 02:00 - Why AI marketing skills are crucial for the future 04:30 - Dan’s journey in mastering AI 06:45 - The challenge of assessing AI skills 08:20 - The five types of AI marketing explained 14:10 - How the AI Marketing Skill Scorecard works 18:00 - Where marketers fall short in AI adoption 20:45 - Take the AI Marketing Quiz now! 22:00 - Connect with Dan on LinkedIn

Watch: How to Be the Marketer AI Can't Replace: https://danchez.com/marketers-this-is-how-you-dont-get-replaced-by-ai-human-edge-framework/ In this AI marketing podcast episode, Dan Sanchez interviews 18-year-old AI prodigy Gray Mitchell, a young entrepreneur who's already building advanced AI systems that rival those of veteran marketers. Gray shares his journey from launching a dropshipping business at 15 to founding a cold email agency and now leading an AI implementation firm. His story is packed with hustle, technical deep dives, and tactical insights that show exactly how AI can revolutionize marketing through personalized outreach, content automation, SEO, and ad creation. My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned Gray's LinkedIn Profile - https://www.linkedin.com/in/realgraymitchell/ Igress (Gray's AI implementation agency) - https://igris.com Clay (AI contact enrichment tool) - https://www.clay.com Timestamps 00:01:00 - Why Dan believes AI mastery is a marketer's survival skill 00:02:00 - Introducing Gray Mitchell: the teen AI prodigy 00:03:30 - Gray's entrepreneurial beginnings: TikTok dropshipping at 15 00:08:00 - Transitioning from D2C to B2B cold outreach 00:13:00 - Discovering AI and the early days of ChatGPT 00:16:30 - Scaling a cold email agency with AI automation 00:23:00 - Pivoting to a full-blown AI implementation agency 00:29:00 - Gray's learning process: n8n, YouTube, and hundreds of hours of study 00:35:00 - Automation vs agents: how Gray frames AI systems 00:46:00 - Real client results: AI SEO, ad creation systems, and more 00:55:00 - Custom tools vs SaaS: the future of AI marketing implementation 01:00:00 - Final thoughts on where AI in business is heading

In this episode of AI-Driven Marketer, Dan Sanchez dives into the world of chain prompting with AI, delving deeper into advanced strategies to enhance AI interactions for marketing purposes. He builds on previous discussions about super prompts and the step method, focusing particularly on how to use chain prompting to achieve better, more targeted results with tools like ChatGPT 4. Whether you're looking to streamline your content creation process or optimize AI for more complex tasks, this session offers detailed insights and step-by-step guides. Tune in to dramatically upgrade your AI skills and learn to manipulate AI prompts for peak performance. Timestamps: 00:00 Condense episode content into concrete LinkedIn posts. 03:35 Implement chain prompts for efficient podcast preproduction. 06:52 Avoid adding new points; refer to transcript. 10:55 Breaking up tasks delivers better results: chain prompting.

In this episode of AI-Driven Marketer, Dan Sanchez dives into the fascinating world of AI-driven marketing, exploring the five distinct types that are revolutionizing the field. He breaks down the central role of the internal copilot, the power of content production and distribution, the untapped potential of hyper personalization, the efficiencies of multichannel chatbots, and the forthcoming impact of automated analysis. With practical examples and future predictions, this episode is a must-listen for marketers eager to harness the full potential of AI. Tune in to discover actionable insights that can transform how you approach marketing in the AI era. Timestamps: 00:00 AI in marketing: 5 types, internal Copilot. 05:16 Hyper personalization in marketing creates better connection. 06:55 AI agents manage chatbots, handle SMS conversations. 10:35 Hyper personalization, chatbots, automated analysis, feedback, AI. Seek input on AI in marketing.

In this episode of AI-Driven Marketer, Dan Sanchez is joined by Jim Laurain, an expert in advanced marketing platforms and personalization through AI, to delve into the intricacies of using AI-enhanced Customer Data Platforms (CDPs) for crafting personalized marketing strategies. They discuss the advantages of AI in understanding consumer behavior on a granular level, the transformation in message personalization with tools like AMP, and the real-world implications of integrating AI across various platforms like ecommerce and fintech. Jim also shares insights into overcoming the challenges in data aggregation and the future potential of AI-driven targeting in creating more effective and efficient marketing campaigns. Timestamps: 00:00 Personalized music and video creation using AI. 03:42 Basic steps in learning AI, personalization through AI. 06:53 AI personalization tailors product offers to users. 11:56 Identify reasons for app use, personalize interaction. 14:35 Quality of sample matters more than statistical significance. 18:37 Ecommerce: popularity doesn't always equal conversions. Personalize. 20:00 Customization needs parameters to avoid chaos. Similarity is crucial for user experience. 22:52 Customize messages, build content library, timing. 29:07 Creating products through data science, initially unnoticed. 29:53 Advancing technology creates need for education. 33:59 Understanding customer behavior drives effective marketing tactics. 36:23 Seeking specific items at Lowe's can be frustrating. 40:34 Email automation saves time and simplifies decisions. 42:50 Zencastr's clipping tool simplifies clip sharing. 46:53 Use AI to engage users with injuries. 51:05 Identify churning early; data science will prevail. 52:38 Twitter data potential, AI Grok's real-time insights. 55:54 Discussing growth, personalization, and tech at MAU conference.

Sign Up for the ChatGPT Masterclass: https://aidrivenmarketer.com/course In this AI marketing podcast episode, Dan Sanchez dives into ChatGPT's new browser, Atlas, and explains why it's a total game-changer for marketers who work across multiple browser tabs and apps. He explores three practical ways this integration supercharges your marketing workflow: micro context, page context, and workflow context. Dan also walks through real-world examples using LinkedIn, Google Docs, and landing pages to demonstrate how Atlas eliminates context switching and keeps AI right where you need it. My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned ChatGPT's Atlas Browser - https://openai.com/index/introducing-chatgpt-atlas/ aidrivenpodcast.com - https://aidrivenpodcast.com Timestamps 00:00 - Why Atlas is a breakthrough for real-time AI in marketing 01:15 - Introducing the three contexts: micro, page, and workflow 02:00 - Micro context example: improving LinkedIn post hooks with AI 04:30 - Page context example: co-writing and editing in Google Docs 06:45 - Shopping with ChatGPT: Real-time support and product evaluation 08:00 - Workflow context: Applying content from multiple sources into one project 10:40 - Security caveats and warnings about agent mode and prompt injection

In this AI marketing podcast episode, Dan Sanchez introduces a bold and practical framework to help marketers future-proof their careers in the age of AI: The Human Edge Framework. With AI systems poised to dominate every corner of marketing, Dan argues that the most sustainable competitive advantage will come from deeply human traits that machines can't replicate. He walks through the foundational element of core beliefs and the three pillars—personal brand, relational capital, and discernment—that create a "human moat" around your work. This is a must-listen for any marketer looking to stay relevant and powerful in the AI era. My Favorite AI Tools • ChatGPT - https://openai.com/ • High Level Marketing Platform - https://danchez.com/highlevel • AI Podcasting Tools - https://danchez.com/podtools • n8n AI Automation Platform - https://danchez.com/n8n Resources Mentioned • Dan's Free 5-Day AI Course - https://danchez.com/course Timestamps [00:00] Is AI really coming for your job? [00:50] Introducing the Human Edge Framework [02:30] The foundation: Core beliefs—what AI can never own [06:00] Pillar One: Personal brand as a trust anchor [10:00] Pillar Two: Relational capital—building trust at scale [12:00] Pillar Three: Discernment and taste—the human filter AI lacks [13:30] Stacking it all to build a resilient career and brand [14:00] Free 5-day AI course and next steps for marketers

In this AI marketing podcast episode, Dan Sanchez dives deep into one of the most underrated AI capabilities available in ChatGPT: its Deep Research tool. While the AI world buzzes with talk about autonomous agents, Dan reveals how this built-in feature can outperform them by giving marketers unparalleled insight into their customers. He explains how Deep Research goes beyond a simple web search, dedicating 30-40 minutes to iterative, thoughtful analysis of internet data, and shows how to use a 12-part prompt pack to harness it effectively. From decoding audience pain points to discovering grant opportunities, Dan demonstrates how any marketer can unlock gold hidden across forums, social platforms, and blogs to create resonant, data-backed content. My Favorite AI Tools: Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned: Audience Deep Research Toolkit - https://danchez.com/research Timestamps: 00:00 - Why Deep Research is the most underrated AI agent 00:57 - ChatGPT vs. agents: what people are missing 02:30 - How Deep Research actually works in GPT-4 (O3) 04:45 - The real-world example: finding playground grants for an HOA 07:10 - What Deep Research asked before running the project 09:00 - A full breakdown of the results and insights 11:00 - Best use cases for Deep Research in marketing 12:45 - Preview of the 12 prompt library to decode your audience 15:20 - Most common AI-related questions marketers ask 17:35 - How to use Deep Research to fuel content, strategy, and offers 21:00 - Going beyond: brand audits, objections, influencers, and more

In this AI marketing podcast episode, Dan Sanchez reflects on two years of the AI-Driven Marketer journey, the accelerating pace of AI, and what the next five years mean for marketers. After a short break, Dan lays out a renewed mission for the show—using AI to make marketing more honest, helpful, and human—while unpacking the tension between massive opportunity and real job disruption ahead. My Favorite AI Tools • Tella – https://danchez.com/tella • High Level – https://danchez.com/highlevel • Zencastr – https://danchez.com/podtools • n8n – https://danchez.com/n8n Resources Mentioned • Own the Show (book + resources) – https://ownthe.show Timestamps • 00:00 – Welcome back + why Dan took a break • 03:30 – Two years of AI-Driven Marketer: growth, experiments, and lessons • 08:45 – The hard truth: AI’s impact on marketing jobs • 13:30 – Why trust will become the most important marketing currency • 18:40 – New mission: making marketing more honest, helpful, and human with AI • 24:10 – What to expect in 2026: practical AI, human skills, and vibe coding • 33:00 – Why vibe coding changes what marketers can build • 39:30 – Closing thoughts and looking ahead to 2026

$100 Off Social Media Marketing World: https://www.socialmediaexaminer.com/AI-Driven I'll be speaking there! In this AI marketing podcast episode, Dan Sanchez sits down with Michael Stelzner (Social Media Examiner) to unpack how to spot real megatrends vs. hype, why resistance is often the clearest early signal of a lasting shift, and what AI is likely to change (and not change) about marketing on the road to 2030. My Favorite AI Tools • Tella - https://danchez.com/tella • High Level - https://danchez.com/highlevel • Zencastr - https://danchez.com/podtools • n8n - https://danchez.com/n8n Resources Mentioned • $100 Off Social Media Marketing World- https://www.socialmediaexaminer.com/AI-Driven Timestamps • 01:46 — How Mike evaluates trends: excitement, resistance, and sustained adoption • 03:25 — Clubhouse as the cautionary tale: viral moment vs. lasting megatrend • 05:42 — AI “sub-trends” & hype cycles: why “agents” talk doesn’t equal adoption (yet) • 13:06 — The three AI “shock” moments: ChatGPT, voice interaction, and image breakthroughs • 17:06 — Echoes of early social media: the Wild Wild West + competitive advantage for “know-how” • 20:00 — The pattern break: big institutions pushing AI faster than consumers can absorb • 27:39 — 5–7 year outlook: the baseline for “good marketing” jumps; small teams scale massively • 36:03 — Human advantage: discernment + emotional sensing (and lived experience) as the moat • 39:36 — What becomes obsolete: search-as-we-know-it → “single best answer” intermediated by AI • 44:11 — Thriving in 2030: training + experimentation as the unfair advantage

In this AI marketing podcast episode, Dan Sanchez and Ken Freire discuss why personal branding is the ultimate hedge against AI automation. They dismantle the common misconceptions that branding is merely about logos or "just being yourself," and instead offer a robust three-part framework—Values, Stories, and Future Self—to help marketers build genuine authority that no algorithm can replicate. My Favorite AI Tools Transparency Note: I am an independent affiliate of these tools and may earn a commission if you click the link and sign up for them at no cost to you. Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned Primal Branding by Patrick Hanlon - https://amzn.to/4oVx4II Start with Why by Simon Sinek - https://simonsinek.com/books/start-with-why/ Nothing is Wasted Podcast - https://www.nothingiswasted.com/podcast Timestamps 00:00 - Why AI can never replace the human element of a personal brand. 02:49 - The two biggest lies in branding: The "Logo" Fallacy and the "Just Be Yourself" trap. 07:51 - Pillar 1: Values and Beliefs (The foundation of your brand). 13:50 - Pillar 2: Stories and Experiences (Why origin stories matter). 18:48 - The Gary Vee Example: How stories of transformation create superfans. 21:58 - Pillar 3: The Future Self Science (You are both discovered and created). 27:55 - How to handle audience capture without compromising your values. 33:10 - The "Stake in the Ground" strategy for building authority.

Get your BOPA Guide to grow through other people's audiences: https://danchez.com/bopa In this AI marketing podcast episode, Dan Sanchez walks through the September 2025 overhaul of ChatGPT Projects and shows how to use folders, files, and per‑project instructions to turn ChatGPT into a reliable second brain. You’ll learn when to use “Project‑only” memory (goodbye cross‑project bleed), how to set up instruction docs, and real‑world ways to run content, client, and personal workflows faster—plus a peek at my LinkedIn Post Project that turns one idea into three posts. My Favorite AI Tools • Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella • High Level (My all in one marketing platform) - https://danchez.com/highlevel • Zencastr (Best AI podcast tool) - https://danchez.com/podtools • n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned • Solo Scaled (my company) - https://soloscaled.com/ • LinkedIn Instapost - https://danchez.com/instapost • Smack - https://smack.fm/ Timestamps • 00:00:00 — Hook: ChatGPT Projects just got a major overhaul; access changes. • 00:00:24 — What Projects are: folders that organize conversations (and more than that). • 00:03:00 — Pro tip: drag old chats into the right Project; add to Project via the ••• menu. • 00:04:12 — Why Projects matter: shared context across conversations inside a Project. • 00:05:59 — Memory 101: account‑wide memory vs. Project memory; the old “bleed‑over” problem. • 00:06:45 — New setting demo: choose “Default memory” vs. “Project‑only” (two‑way barrier). • 00:07:56 — Add Files: keep PDFs/docs/sheets as always‑available context for every chat in the Project. • 00:09:16 — Edit Instructions: write purpose, principles, baselines; use markdown or plain text. • 00:11:57 — Use cases: Projects for channels (AI‑Driven Marketer), brands/clients, and life areas. • 00:13:30 — Wellness Project example: goals, nutrition, guidance—why context boosts advice quality. • 00:16:18 — LinkedIn Project: one idea → three post variants (long, concise, spicy) on command. • 00:17:32 — CTA: grab the “instapost” instructions guide to clone the LinkedIn workflow.

In this AI marketing podcast episode, Dan Sanchez explores the philosophical, theological, and ethical boundaries of AI with Pastor Kenny Ortiz. They dive deep into AI's limitations, its potential impact on work, wisdom, and relationships, and what it means to remain human in an increasingly AI-driven world. From questions of AI personhood to the spiritual consequences of synthetic relationships, this conversation is a thought-provoking journey for marketers who want to use AI without losing their soul. My Favorite AI Tools ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8n Resources Mentioned Animatrix (Matrix backstory) - https://www.imdb.com/title/tt0328832/ Rolling Stone article on AI delusions - https://www.rollingstone.com/culture/culture-features/ai-spiritual-delusions-destroying-human-relationships-1235330175/ Perplexity AI - https://www.perplexity.ai/ GenSpark - https://www.genspark.ai/ Good Will Hunting (movie) - https://www.imdb.com/title/tt0119217/ Timestamps 00:00 — Why theology belongs in an AI marketing conversation 02:14 — Can AI be a person? Biblical and philosophical definitions of personhood 07:08 — Are we creating AI in our image? What that means theologically 10:24 — Will AI take our jobs? What theology says about the value of human work 27:02 — Should we go to AI for wisdom and life guidance? 33:09 — The dangers of overly friendly AI and emotional attachment 49:30 — Where marketers must draw the ethical line with persuasive AI 54:43 — The ethics of AI avatars representing real people 01:05:11 — The irreplaceable beauty of human connection

In this AI marketing podcast episode, Dan Sanchez and co-host Ken Freire dive into Chapter 10 of their "Own the Show" series to discuss why podcasting is the ultimate "Swiss Army Knife" of marketing tools. They break down the top 10 reasons why a podcast is essential for modern businesses, ranging from building authority and testing intellectual property to fueling a massive content flywheel and creating long-term assets. Dan and Ken explain how this single medium can solve multiple marketing problems at once, turning a simple recording into a comprehensive strategy for growth. My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned James Carberry / Sweet Fish Media - https://sweetfishmedia.com/ Timestamps 00:00 - Why Podcasting is the Swiss Army Knife of Marketing 02:46 - Reasons 1 & 2: Building Authority and Developing IP 10:42 - Reason 3: The Content Flywheel and Repurposing Power 13:24 - Reasons 4 & 5: Networking, Relationships, and the "Human Edge" 19:01 - Reasons 6 & 7: Market Research and Internal Team Alignment 24:40 - Reason 8: Personal Growth and Skill Building 27:16 - Reason 9: Discoverability and Long-Tail Distribution 29:19 - Reason 10: Asset Creation and Monetization Strategies

In this episode of AI-Driven Marketer, Dan Sanchez dives deeper into the STEP method, a unique strategy he developed to enhance AI utilization in content creation. Focusing specifically on transforming podcast transcripts into compelling LinkedIn posts, Dan walks us through the practical application of each element—Starter content, Template, Example, and Prompt—and shows a real-time example of how these components blend to improve AI outputs. If you're looking to get more from AI in your content strategies, this episode offers a clear, innovative approach. Tune in for invaluable techniques that could revolutionize your content repurposing efforts. Timestamps: 00:00 Sanchez shares AI journey and fundamentals mastery. 03:41 AI repurposes content effectively through templates and examples. 07:11 Simplified instructions for expert sales coaching. 10:19 Improving LinkedIn post chain, stay tuned.

In this I marketing podcast episode, Dan Sanchez and his brother Travis have a candid conversation about the future of the marketing profession, forecasting a significant shift starting around 2026 where AI agents begin to replace junior-level roles. They discuss the concept of "cross-tab work" as the current barrier protecting marketers, analyze how writers and developers are already feeling the heat, and outline six distinct career paths marketers can pursue to remain indispensable in an automated world. My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all in one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned ChatGPT - https://openai.com/ Anthropic (Claude) - https://www.anthropic.com/ Perplexity - https://www.perplexity.ai/ Opus Clip - https://www.opus.pro/ Suno AI - https://suno.com/ Timestamps 02:29 - Dan’s grim prediction: AI is coming for 20-30% of marketing jobs. 06:41 - How developers and writers are the "canaries in the coal mine." 11:58 - The difference between junior execution and senior strategy. 19:41 - "Cross-Tab Work": The one thing currently keeping marketers safe. 24:00 - Why 2026 is the year AI agents likely take over basic tasks. 40:25 - The 6 future career paths for surviving the AI shift. 55:51 - The "Small Business" counter-argument: Why humans are still needed.

In this AI marketing podcast episode, Dan Sanchez shares 10 everyday ways he’s using AI to improve life outside of work—from troubleshooting and home projects to health, learning, and relationships. He also demos four ways to interact with AI (text, dictation, voice, and on-device video) and closes with a critical warning about AI “sycophancy” and how to guard against confirmation bias. Beginners will get a gentle on-ramp; pros will still walk away with fresh, practical ideas. My Favorite AI Tools • Tella — https://danchez.com/tella • High Level (my all‑in‑one marketing platform) — https://danchez.com/highlevel • Zencastr (best AI podcast tool) — https://danchez.com/podtools • n8n (favorite AI automation tool) — https://danchez.com/n8n Resources Mentioned • Suno — https://suno.com Timestamps • 00:00:00 — Why bring AI into your personal life; the 10‑ways overview + teaser warning. • 00:01:09 — The four interaction modes: text→text, dictate→text, voice→voice, and camera‑in‑voice mode (on phone). • 00:05:36 — #1 Contextual problem solving: lawn weeds, ice maker, car headlamp; treat AI like an on‑call expert. • 00:09:41 — #3 Health & fitness coaching: macros, routines, grocery swaps; doctor caveats and how dictation adds context. • 00:12:05 — #4 Navigating crucial conversations: rewrite tense emails, explore other perspectives, find win‑win options. • 00:16:12 — #7 Creative ideation: interior design mockups for the “adventure room” + sourcing items on Amazon. • 00:21:38 — #10 Scenario planning: map 2/5/10‑year futures to reduce risk and surface opportunities. • 00:23:07 — Big warning: AI sycophancy & confirmation bias; invite criticism, add guardrails, and involve trusted people.

In this episode of the AI-Driven Marketer, Dan Sanchez talks to Courtney Baker, CMO at Knownwell, in a dynamic discussion about leading marketing teams in the age of AI. They delve into how AI is reshaping marketing roles, strategies, and team dynamics. From experimenting with AI in small teams to preparing larger teams for AI integration, they cover the multifaceted impact of AI on marketing leadership. Listen as they explore practical ways AI can enhance marketing strategies and team productivity, reflecting on the evolving landscape of AI in marketing. Links Mentioned: Knownwell's website (https://knownwell.com) Knownwell's AI Know How podcast (https://knownwell.com/podcast/) Courtney Baker's LinkedIn profile (https://www.linkedin.com/in/courtney-baker-0b569b33/) Knownwell's beta waitlist. For those interested in their intelligent enterprise operating system (https://knownwell.com/join-the-knownwell-cq-waitlist/) Knownwell's free assessment tool (https://knownwell.com/assessment) Episode Timestamps: 00:42 - Courtney's perspective on AI's influence in her marketing role. 02:45 - Training and leveling up marketing teams in AI. 04:01 - The agility of small teams in adopting AI technologies. 05:58 - The concept of turning a small team into a powerhouse with AI. 07:11 - Recruiting talent in the age of AI. 09:15 - Fostering a learning mindset and embracing AI in marketing. 13:03 - Utilizing AI as a strategic tool in marketing operations. 19:22 - Encouraging a growth mindset in teams facing AI integration. 22:33 - The future of AI in operational and strategic roles in marketing. 27:12 - AI as a co-thinking partner in strategy formulation. 30:18 - Focusing areas for marketing leaders in the next six months. 33:27 - Courtney Baker's insights on Knownwell and AI in client retention.

Sign Up for the ChatGPT Masterclass - https://aidrivenmarketer.com/course In this AI marketing podcast episode, Dan Sanchez dives into the five essential mindset shifts marketers need to adopt to fully leverage AI. He explains how success with AI isn't just about prompts, but about rethinking how we approach intelligence, collaboration, and productivity in an AI-assisted world. My Favorite AI Tools Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8n Timestamps 00:00 – Why it’s about how you think, not what you type 00:49 – Mindset Shift 1: Thinking alone → Thinking with a co-intelligence 02:52 – Mindset Shift 2: Copying prompts → Practicing prompting 05:13 – Mindset Shift 3: Google searching → Discovering with AI 06:57 – Mindset Shift 4: Directing AI → Dialoguing with AI 08:39 – Mindset Shift 5: Fear of replacement → Amplifying your expertise

In this AI marketing podcast episode, Dan Sanchez dives into a highly curated list of AI books every marketer should know. Rather than just follow trends on social media or binge-watch YouTube explainers, Dan shares why books remain the most powerful medium for deep learning on AI. He breaks down his top three must-reads for different stages of the AI journey—beginner, practitioner, and advanced leader—and gives bonus recommendations and a few titles to avoid. Whether you're just wrapping your head around AI or you're ready to implement advanced strategies, this episode is your ultimate AI reading guide. My Favorite AI Tools Tella - https://danchez.com/tella High Level - https://danchez.com/highlevel Zencastr - https://danchez.com/podtools n8n - https://danchez.com/n8n Resources Mentioned Co-Intelligence by Ethan Mollick - https://amzn.to/3HcV75s AI Human Fusion by Leanne Shelton - https://amzn.to/45Fiwpi The AI-Driven Leader by Geoff Woods - https://amzn.to/45L5XrJ Empire of AI by Karen Hao - https://amzn.to/47oUkJ4 Elon Musk by Walter Isaacson - https://amzn.to/458HKMI Timestamps 00:00 - Why books still matter for mastering AI 01:30 - Dan's book preview-review system for getting the most out of reading 03:30 - Book #1: Co-Intelligence by Ethan Mollick (best intro book) 05:00 - Book #2: AI Human Fusion by Leanne Shelton (best for practitioners) 06:15 - Book #3: The AI-Driven Leader by Jeff Woods (top pick for leaders) 08:00 - Bonus biographies and big-picture books: OpenAI, Elon Musk, Nvidia 11:00 - Books that didn’t make the cut (and why you can skip them) 13:00 - Upcoming reads on Dan's radar 14:00 - How to suggest books or send yours to Dan directly Would you like me to move on to the next step and write 10 title options for this episode?

Get Your 30 Day Trial of High Level Here: https://danchez.com/highlevel In this AI marketing podcast episode, Dan Sanchez dives into a powerful solution to a common marketing bottleneck: too many leads, not enough follow-up. Drawing from his time as a university marketing director, Dan explores how AI sales agents are transforming how businesses handle inbound calls, qualify leads, and book appointments 24/7. He shows how even solo entrepreneurs and local businesses can implement AI-powered phone agents that sound great, take action, and integrate seamlessly with platforms like High Level. This episode is both a case study and a how-to guide for automating sales conversations with AI. My Favorite AI Tools Tella (AI screen recording app I record all my solo episodes with) - https://danchez.com/tella High Level (My all-in-one marketing platform) - https://danchez.com/highlevel Zencastr (Best AI podcast tool) - https://danchez.com/podtools n8n (my favorite AI automation tool) - https://danchez.com/n8n Resources Mentioned High Level Here: https://danchez.com/highlevel AI Vault Templates - https://aiautomationvault.com/ Call the AI Agent Demo - +1 615-610-0721 Timestamps 00:00 - The "too many leads" problem marketers face 01:00 - Why AI sales agents are the solution 02:30 - What AI sales agents can do (and what they can't) 04:00 - Real-world use case: A chiropractor example 05:00 - Capabilities: Booking, qualifying, texting, workflows 08:00 - Live demo of Dan's AI sales agent in action 10:00 - How to easily set one up using High Level 11:30 - How to train your AI agent with FAQs and knowledge base 12:30 - Why every marketer should be testing this NOW

In this AI marketing podcast episode, Dan Sanchez and his brother Travis dive deep into the growing wave of resentment and backlash against artificial intelligence. They unpack the anxiety, fear, and anger bubbling up across multiple industries—from writers and developers to everyday users. The episode explores why people feel betrayed by AI, the broader cultural implications, and how marketers can stay hopeful, human-first, and ahead of the curve. My Favorite AI Tools ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8n Resources Mentioned Suno - https://www.suno.ai/ LinkedIn Post: https://www.linkedin.com/posts/steviechambers_i-remain-unconvinced-that-openai-and-sam-activity-7329462771132084225-9XNC/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAJq6gwB_q7tbdFevQk2MATQbXLntrfkInA Timestamps 00:01 - Public outrage: AI's growing backlash across industries 01:09 - The post that sparked it: Sam Altman, Codex, and Twitter fury 03:06 - Why developers now feel targeted by AI 04:31 - The economic ripple effect and disappearing entry-level jobs 09:46 - Real backlash Dan has received: from AI music to room design 11:05 - Environmental concerns about AI: energy and water usage 14:23 - Mainstream media headlines fueling AI fear 18:31 - The job loss predictions and historical context 24:31 - Dual prepping for utopia or jobpocalypse 27:33 - What marketers should do amid growing AI hate 30:54 - Soccer kids & the metaphor of AI enthusiasm 34:06 - Why ethical leaders must step up now 36:14 - Final message: hope, growth mindset, and action

In this AI marketing podcast episode, Dan Sanchez kicks off a brand new mini-series called Unlock AI to teach beginners how to use AI—especially ChatGPT—for contextual problem solving. Instead of relying on generic search engine results, Dan walks through personal stories (including lawn care and flickering neon lights) to show how AI can provide highly tailored solutions. From parenting challenges to car repairs and marketing hiccups, Dan proves how generative AI can act like your ultra-smart neighbor, ready to help in real time. He also tackles the concern that AI could make us lazy thinkers—and offers a refreshing perspective on how it actually empowers deeper work. My Favorite AI Tools ChatGPT - https://openai.com/ High Level Marketing Platform - https://danchez.com/highlevel AI Podcasting Tools - https://danchez.com/podtools n8n AI Automation Platform - https://danchez.com/n8n Resources Mentioned ChatGPT App (Official) - https://openai.com/chatgpt Home Depot - https://www.homedepot.com/ Canon 80D (Camera Reference) - https://www.usa.canon.com/ Timestamps 00:00 – The frustration of endless Google searches 00:18 – Introducing the Unlock AI mini-series 00:42 – Why AI is better than Google for real-time help 01:40 – A lawn care story powered by ChatGPT's contextual awareness 03:55 – Using AI to fix real-world problems (car, kids, appliances) 06:30 – Live troubleshooting: flickering neon light 08:30 – Addressing criticisms: is AI making us dumb? 09:45 – The GPS analogy: AI as your problem-solving shortcut 10:30 – Two pro tips for getting better AI answers

In this episode of the AI-Driven Marketer, Dan Sanchez dives deep into the advanced techniques of building custom GPTs that can streamline repetitive marketing tasks. Dan, revisits his experience with creating a custom GPT for his podcast showrunner, explaining how marketers can automate workflows, from research to show notes. This episode is perfect for those who already have a foundational understanding of AI and want to elevate their skills in custom GPT development. Discover how you can use the "When-Do-Ask" framework to engineer your prompts, automate repetitive tasks, and ultimately transform your small team’s output to achieve big results. Resources Mentioned: AI Fundamentals Course: https://aidrivenmarketer.com/course AI Memory Episode: https://aidrivenmarketer.com/episode/the-ai-memory-hack-every-marketer-needs-to-know Episode Timestamps: 00:00 – Introduction: Overview of the episode’s focus on building advanced custom GPTs and revisiting a year-old project. 01:00 – Why Custom GPTs Matter: The role of custom GPTs in marketing and how they can automate repetitive tasks. 03:30 – When-Do-Ask Framework Explained: Introduction to the framework that organizes GPT prompts for consistent outputs. 07:00 – Building the Framework: Breaking down a step-by-step process using "When-Do-Ask" prompts. 12:45 – Examples and Use Cases: Real-world applications and examples of using the framework in marketing and podcast production. 18:15 – Iterating and Refining GPTs: The importance of testing and refining your prompts for better outcomes. 23:40 – Key Takeaways: Final thoughts on the benefits of mastering custom GPTs for faster and more accurate marketing processes. 26:30 – Closing Remarks: Teaser for the next episode and a call to action to visit aidrivenmarketer.com for foundational courses and resources.

In this episode of AI Microskills, host Dan Sanchez is joined by Susan Diaz for an exciting update. They delve into the creation of MyShowrunner, a groundbreaking tool designed to automate and streamline podcast preproduction. The tool uses custom GPT to analyze guest profiles, generate interview questions, and even draft emails for guests. Not only does this save hours of manual work, but it also promises to revolutionize the podcasting process. Together, Dan and Susan explore the potential for further automation in podcasting, emphasizing the value of AI in enhancing the quality and accessibility of content creation. Join them as they provide an inside look at the development and future prospects of this innovative podcasting tool. Timestamps: 00:00 Dan, thanks for the high-energy podcast automation. 05:27 Use Susan's guide for custom GPT. Access at myshowrunner.com. 08:36 Podcast production changing with new tools and features. 11:57 Lowering barrier to entry, improving podcast quality. 13:48 Grateful for quick, awesome work. Thank you.