The My Wife Quit Her Job Podcast With Steve Chou cover

The My Wife Quit Her Job Podcast With Steve Chou

Steve Chou

Start An Ecommerce Business, Become Your Own Boss And Spend More Time With Your Loved Ones

Start An Ecommerce Business, Become Your Own Boss And Spend More Time With Your Loved Ones

662: I Hate Dropshipping, But This Guy Made $1M His First Year. Here’s How

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662: I Hate Dropshipping, But This Guy Made $1M His First Year. Here’s How 02 Nov 2026

High ticket dropshipping done right: Jayden Clark sold pergolas from domestic brands, hit $1M in year one, and sold the store for $700K. Here is his playbook. The post 662: I Hate Dropshipping, But This Guy Made $1M His First Year. Here’s How appeared first on MyWifeQuitHerJob.com.

661: Etsy Just Killed Print on Demand and Nobody Saw It Coming 26 Oct 2026

What counts as handmade on Etsy now? Etsy quietly cut templated designs from its rules. Toni Herrbach and I debate the bans, AI disclosure, and who pays for handmade. The post 661: Etsy Just Killed Print on Demand and Nobody Saw It Coming appeared first on MyWifeQuitHerJob.com.

660: AI Found a Mistake Costing Me 20% Of My YouTube Viewers 19 Oct 2026

I used Claude Code to analyze my YouTube channel. It found a backstory habit costing 15-20 retention points per video, plus which topics to double down on and drop. The post 660: AI Found a Mistake Costing Me 20% Of My YouTube Viewers appeared first on MyWifeQuitHerJob.com.

659: The #1 App In America Just Became Amazon’s Worst Nightmare 12 Oct 2026

Amazon blocks AI shopping agents like Meta's Muse to protect a $68 billion ad business. Here is why that move hurts Amazon sellers and what to do about it. The post 659: The #1 App In America Just Became Amazon’s Worst Nightmare appeared first on MyWifeQuitHerJob.com.

658: She Built a 7 Figure Clothing Brand With Just $5K in Bartending Tips 05 Oct 2026

How to sell clothing on Amazon when Chinese sellers own the low end: Sharona Ozeri built a 7-figure resort wear brand from $5K in bartending tips. Here is her playbook. The post 658: She Built a 7 Figure Clothing Brand With Just $5K in Bartending Tips appeared first on MyWifeQuitHerJob.com.

657: Can Ecommerce Brands Still Grow Without Social Media in 2026? 28 Sep 2026

Bumblebee Linens has grown for 18 years without social media. Toni Anderson argues new sellers cannot skip it. Here is the honest answer for your stage and personality. The post 657: Can Ecommerce Brands Still Grow Without Social Media in 2026? appeared first on MyWifeQuitHerJob.com.

656: The Reddit AI SEO Playbook Just Stopped Working 21 Sep 2026

Reddit's citations in ChatGPT fell 86% overnight the same week Reddit joined the S&P 500. The gamification playbook that agencies charged $20K a month for is over. The post 656: The Reddit AI SEO Playbook Just Stopped Working appeared first on MyWifeQuitHerJob.com.

655: Ex Amazon Employee Reveals Where Sellers Are Quietly Losing Money 11 Sep 2026

Where ecommerce sellers lose money: successful Amazon-only sellers now net low single digits, and the leak is fees that never appear as a line in their books. The post 655: Ex Amazon Employee Reveals Where Sellers Are Quietly Losing Money appeared first on MyWifeQuitHerJob.com.

654: AI Does 80% Of My Job Now, But Here’s What It Sucks At 04 Sep 2026

What AI cannot do for your business: supply missing context, judge creative work consistently, or hold instructions across a long task. Everything else, hand off. The post 654: AI Does 80% Of My Job Now, But Here’s What It Sucks At appeared first on MyWifeQuitHerJob.com.

653: This Checkout Trick Can Increase Sales 91% Overnight. Should You Use It? 31 Aug 2026

43% of shoppers abandon a store with no buy now pay later option, and BNPL on product pages lifted average order value 91%. Here is what it costs sellers. The post 653: This Checkout Trick Can Increase Sales 91% Overnight. Should You Use It? appeared first on MyWifeQuitHerJob.com.

652: The Lawsuit Hitting Shopify Sellers Right Now (And How to Avoid It) With Steven Weigler 21 Aug 2026

A wave of frivolous Shopify privacy lawsuits under CIPA (California) and FSCA (Florida) is hitting sellers with $6K-$20K settlement demands. Here's how to avoid them. The post 652: The Lawsuit Hitting Shopify Sellers Right Now (And How to Avoid It) With Steven Weigler appeared first on MyWifeQuitHerJob.com.

651: How YouTube Is Quietly Becoming An E-Commerce Platform 14 Aug 2026

YouTube dropped its affiliate threshold to 500 subs and lets creators tag physical products under videos. One under-10K-sub channel drove $20K in product sales last year. Here's the playbook. The post 651: How YouTube Is Quietly Becoming An E-Commerce Platform appeared first on MyWifeQuitHerJob.com.

650: How To Build An AI Content System That Sounds Like You, Not A Robot 07 Aug 2026

Steve and Toni break down the exact AI workflow they use to publish daily content that sounds human, not like generic ChatGPT slop. The post 650: How To Build An AI Content System That Sounds Like You, Not A Robot appeared first on MyWifeQuitHerJob.com.

649: She Makes 6 Figures Selling Knitting Kits With Kari Capone 31 Jul 2026

Kari Capone 10x'd her knitting-kit sales after one shop-floor conversation landed her in Wirecutter. Here is exactly how she did it and how you can too. The post 649: She Makes 6 Figures Selling Knitting Kits With Kari Capone appeared first on MyWifeQuitHerJob.com.

648: Most Sellers Launch Their Products Wrong (Here’s the Better Way) 24 Jul 2026

The fastest way to launch an ecommerce product today is to build the audience first and the product second. On a recent My Wife Quit Her Job podcast episode, my co-host Toni and I broke down a seven-figure product launch from someone in the ECF forums who spent zero dollars on ads. She built a community for a year before she ever mentioned her brand, and when she finally launched, her people bought. That is the entire playbook in one sentence. Meta ad costs have gotten so brutal that seasoned sellers are quitting the platform, and the old “build it […] The post 648: Most Sellers Launch Their Products Wrong (Here’s the Better Way) appeared first on MyWifeQuitHerJob.com.

647: How To Make $2M Selling Creativity In a Box With Miroki Tong 16 Jul 2026

Miroki Tong turned a deck of creative writing prompt cards into a $1M+ Kickstarter and still runs Meta ads at 4-5x ROAS. Here's the exact playbook for launching a niche product without an audience. The post 647: How To Make $2M Selling Creativity In a Box With Miroki Tong appeared first on MyWifeQuitHerJob.com.

646: How We’re Using Claude Code To Get Back 30 Hours A Week 10 Jul 2026

Claude Code is the tool Toni and I use to save 30 hours a week running our ecommerce businesses. Here are the exact workflows we automated first, plus what to skip. The post 646: How We’re Using Claude Code To Get Back 30 Hours A Week appeared first on MyWifeQuitHerJob.com.

645: What 300 7-Figure Sellers Told Us About The State Of Ecom With Andrew Youderian 03 Jul 2026

Andrew Youderian surveyed 300 seven, eight, and nine-figure ecommerce store owners on the state of the industry. Manufacturing is up 50%, Amazon is fading, and owning a warehouse cuts your growth by 80%. The post 645: What 300 7-Figure Sellers Told Us About The State Of Ecom With Andrew Youderian appeared first on MyWifeQuitHerJob.com.

644: The TikTok Shop Strategy That Turns $5K Into An Army Of Affiliates With Sohun Sanka 24 Jun 2026

Sohan Sanka has helped brands drive $500M+ through TikTok Shop. Here's the real playbook for launching with a $5K budget, why only 0.4% of creators drive most sales, and how to build a hungry affiliate community. The post 644: The TikTok Shop Strategy That Turns $5K Into An Army Of Affiliates With Sohun Sanka appeared first on MyWifeQuitHerJob.com.

643: We’re Ditching WordPress After 12 Years. Here’s Why 18 Jun 2026

After 12+ years recommending WordPress for ecommerce blogs, we're switching to Shopify's blog for new content. Here's why the tracking, AI-search, and user-experience math has flipped. The post 643: We’re Ditching WordPress After 12 Years. Here’s Why appeared first on MyWifeQuitHerJob.com.

642: Why Everything You Know About Ecommerce Is About To Break 08 Jun 2026

AI agents will soon shop for consumers, bypassing every ad you run on Meta and Google. Here's what agentic shopping means for your ecommerce store, and the four things to invest in now to survive it. The post 642: Why Everything You Know About Ecommerce Is About To Break appeared first on MyWifeQuitHerJob.com.

641: The Reddit Strategy That Gets AI to Recommend Your Brand 04 Jun 2026

Reddit is 20% of AI-search citations. Here's the exact white-hat Reddit strategy Danny Kirk of ReddiReach uses to get ecommerce brands recommended by ChatGPT, Claude, and Perplexity. The post 641: The Reddit Strategy That Gets AI to Recommend Your Brand appeared first on MyWifeQuitHerJob.com.

640: I Just Spoke at Shopify HQ. Here’s What’s Actually Working in Ecommerce Right Now 28 May 2026

Live from Shopify HQ, here's what's actually working in ecommerce right now: unpolished UGC, brand story, differentiated products, and FAQ pages built for AI search. The post 640: I Just Spoke at Shopify HQ. Here’s What’s Actually Working in Ecommerce Right Now appeared first on MyWifeQuitHerJob.com.

639: She Built A 6-Figure Cat Toy Business Because Someone Annoyed Her On IG With Dawn LaFontaine 22 May 2026

Dawn LaFontaine of Cat in the Box shares the exact wholesale outreach playbook that closes at 50%, plus how one Instagram unfollow led to her 6-figure wool cat toy line. The post 639: She Built A 6-Figure Cat Toy Business Because Someone Annoyed Her On IG With Dawn LaFontaine appeared first on MyWifeQuitHerJob.com.

638: The Ecom Strategies Worth Stealing from Sellers Summit 2026 15 May 2026

The best ecommerce strategies from Sellers Summit 2026: Reddit for AI search, TikTok Shop economics, wholesale sourcing tips, AI-cloned ads, and Shopify apps to vibe-code yourself. The post 638: The Ecom Strategies Worth Stealing from Sellers Summit 2026 appeared first on MyWifeQuitHerJob.com.

637: The AI Automation Stack Behind The Fastest Growing Ecommerce Brands With Leo Sgovio 07 May 2026

Leo Sgovio breaks down the AI automation stack top ecommerce brands use to clone winning ads, launch on TikTok Shop, and sell out 5,000 units before Christmas without giveaways. The post 637: The AI Automation Stack Behind The Fastest Growing Ecommerce Brands With Leo Sgovio appeared first on MyWifeQuitHerJob.com.

636: Why Smaller Creators Are Winning Bigger Than Ever In 2026 30 Apr 2026

AI turned every business into a content creator, so views alone no longer win. Here is what actually makes a creator stand out in 2026: memorability, opinion, and influence over reach. The post 636: Why Smaller Creators Are Winning Bigger Than Ever In 2026 appeared first on MyWifeQuitHerJob.com.

635: How To Get Paid $40K a Month to Post On Facebook With Jeff Rose 24 Apr 2026

Jeff Rose makes almost $40K a month posting screenshots and text on Facebook through Meta's content monetization program. Here is the exact page-by-page playbook, with real numbers. The post 635: How To Get Paid $40K a Month to Post On Facebook With Jeff Rose appeared first on MyWifeQuitHerJob.com.

634: Your Products Are Invisible to AI. The New Search Rules For 2026 16 Apr 2026

AI agents now shop for buyers, and old-school keyword listings are invisible to them. Here is how to rewrite your product copy for agentic commerce and win in 2026. The post 634: Your Products Are Invisible to AI. The New Search Rules For 2026 appeared first on MyWifeQuitHerJob.com.

633: A Simple Meta Ads Change That Will 10x Your Returns With Scott Cunningham 07 Apr 2026

Scott Cunningham's Meta ads clients hit best-ever performance by running long-form story ads based on Eugene Schwartz's 1966 desire framework. Here is the exact five-part master story to copy. The post 633: A Simple Meta Ads Change That Will 10x Your Returns With Scott Cunningham appeared first on MyWifeQuitHerJob.com.

632: The $7 Billion App Nobody’s Talking About (But You’re Already Addicted To) 01 Apr 2026

Micro drama apps hit $7B in China by charging viewers 10-50 cents per 3-minute episode. Here is how the model works and how ecommerce and info sellers can copy it. The post 632: The $7 Billion App Nobody’s Talking About (But You’re Already Addicted To) appeared first on MyWifeQuitHerJob.com.

631: Sabrina Ramonov Shares the AI Playbook That Got Her 500M Views in a Year 24 Mar 2026

Sabrina Ramanov used AI to grow to 500M+ views in a year. Her full playbook: content system, posting cadence, vibe coding stack, and what actually converts. The post 631: Sabrina Ramonov Shares the AI Playbook That Got Her 500M Views in a Year appeared first on MyWifeQuitHerJob.com.

630: OpenAI Pulls Back. TikTok Reverses Course. Ecommerce Just Got Messy 17 Mar 2026

OpenAI shelved its Shopify agentic checkout, TikTok Shop rescinded mandatory FBT, and the IEEPA tariff refunds are stuck. Here is what ecommerce sellers should actually do. The post 630: OpenAI Pulls Back. TikTok Reverses Course. Ecommerce Just Got Messy appeared first on MyWifeQuitHerJob.com.

629: Unglamorous Products That Quietly Generate Serious Revenue 11 Mar 2026

Boring products beat trendy ones through repeat buyers, low knockoff pressure, and no viral crash. Here is how to find and sell profitable boring products online. The post 629: Unglamorous Products That Quietly Generate Serious Revenue appeared first on MyWifeQuitHerJob.com.

628: The Amazon Listing Mistakes That Are Killing Your Conversions (And How to Fix Them) With Daniela Bolzmann 04 Mar 2026

Daniela Bolzmann of Mindful Goods breaks down the Amazon listing mistakes that quietly bleed sales, and the exact fixes (titles, images, A+ content) that lift orders up to 2,500%. The post 628: The Amazon Listing Mistakes That Are Killing Your Conversions (And How to Fix Them) With Daniela Bolzmann appeared first on MyWifeQuitHerJob.com.

627: The Old Ecommerce Playbook Is DEAD (What’s Working In 2026) 24 Feb 2026

Three shifts (AI search, video-first discovery, vibe-coded apps) have rewritten the ecommerce playbook for 2026. Here's what still works, what's obsolete, and the tactics store owners are using right now. The post 627: The Old Ecommerce Playbook Is DEAD (What’s Working In 2026) appeared first on MyWifeQuitHerJob.com.

626: The Content Strategies That Will Die In 2026 (And What’s Taking Over) 17 Feb 2026

AI faceless channels, summarize buttons, and influencer fatigue are killing the old content playbook. Here are the 2026 content strategies actually working (and the ones about to die). The post 626: The Content Strategies That Will Die In 2026 (And What’s Taking Over) appeared first on MyWifeQuitHerJob.com.

625: The $1M/Month Brand Strategy That Most Amazon Sellers Are Missing with Janelle Page 10 Feb 2026

Amazon is a race to the bottom, and the only escape is a brand customers actively choose. Janelle Page shares the framework she used to drive $475M in sales and scale Glamnetic from $80K to $3M a month. The post 625: The $1M/Month Brand Strategy That Most Amazon Sellers Are Missing with Janelle Page appeared first on MyWifeQuitHerJob.com.

624: Why I’m Building An E-commerce Community (And What I’ve Learned So Far) 04 Feb 2026

We are building paid ecommerce communities off Facebook and here is everything we have learned so far: why we picked Discord and Circle, what they actually cost, and how to price a community without inviting spam. The post 624: Why I’m Building An E-commerce Community (And What I’ve Learned So Far) appeared first on MyWifeQuitHerJob.com.

623: Why 90% of TikTok Shop Sellers Fail & How The Other 10% Make Millions With Ian Page 28 Jan 2026

Most TikTok Shop sellers get stuck in probation, bans, and 500-order limits. Ian Page breaks down the two hidden reasons 90% fail and the exact fixes the top 10% use to scale. The post 623: Why 90% of TikTok Shop Sellers Fail & How The Other 10% Make Millions With Ian Page appeared first on MyWifeQuitHerJob.com.

622: Live Selling Strategies Top Sellers Use to Dominate in 2026 With Gracey Ryback 22 Jan 2026

Live selling and influencer campaigns are minting new seven-figure brands, but only if you know the current mechanics. Gracey Ryback breaks down what actually works on TikTok, Amazon Live, and TikTok Shop in 2026. The post 622: Live Selling Strategies Top Sellers Use to Dominate in 2026 With Gracey Ryback appeared first on MyWifeQuitHerJob.com.

621: How Amazon Sellers Are Still Gaming Reviews Without Getting Banned With Dave Bryant 13 Jan 2026

Dave Bryant of EcomCrew bought a fake Amazon review for $5 in 2026 and it posted in 10 days. Here is how sellers still game the system after Amazon's crackdowns. The post 621: How Amazon Sellers Are Still Gaming Reviews Without Getting Banned With Dave Bryant appeared first on MyWifeQuitHerJob.com.

620: Our 2026 Business Plan With Toni Herrbach 04 Jan 2026

The 2026 ecommerce business plan Toni Herrbach and I are running: fewer events, a paid community, AI-audited landing pages, YouTube long form, and paper-free ops. The post 620: Our 2026 Business Plan With Toni Herrbach appeared first on MyWifeQuitHerJob.com.

619: Why Most Apparel Brands Fail and How Robin Hall Built One That Didn’t 18 Dec 2025

Robin Hall built Town Hall, a sustainable kids apparel brand, with $50K, zero paid ads, 84 event days a year, and grassroots wholesale hustle. Here is the full playbook. The post 619: Why Most Apparel Brands Fail and How Robin Hall Built One That Didn’t appeared first on MyWifeQuitHerJob.com.

618: AI Tools Are Getting Scary Good – Here’s The Latest With Toni Herrbach 10 Dec 2025

Steve Chou and Toni Herrbach break down the latest AI updates ecommerce sellers need to know: Gemini 3, ChatGPT shopping, AI avatars, and where the risks are. The post 618: AI Tools Are Getting Scary Good – Here’s The Latest With Toni Herrbach appeared first on MyWifeQuitHerJob.com.

617: Charles Chakkalo Makes 8 Figures On Amazon Doing Something Everyone Said Was Dead 06 Dec 2025

Charles Chakkalo runs an 8-figure Amazon resale business with two owned warehouses and 50/50 private label. Here is his exact retail arbitrage and wholesale playbook. The post 617: Charles Chakkalo Makes 8 Figures On Amazon Doing Something Everyone Said Was Dead appeared first on MyWifeQuitHerJob.com.

616: The Black Friday Playbook We’re Using This Year 24 Nov 2025

The Black Friday ecommerce playbook Toni and I are running this year: bundles, live selling, free gifts, flash shipping, and how to protect margins. The post 616: The Black Friday Playbook We’re Using This Year appeared first on MyWifeQuitHerJob.com.

615: How Montana Knife Company Hit 8 Figures On Shopify Without Amazon 12 Nov 2025

How Montana Knife Company scaled to 8 figures on Shopify with US-made knives, a weekly drop model, and an obsessive email and SEO strategy. The post 615: How Montana Knife Company Hit 8 Figures On Shopify Without Amazon appeared first on MyWifeQuitHerJob.com.

614: The Hidden Rules of Brand Deals That Influencers Never Talk About 07 Nov 2025

The real playbook for influencer brand deals: how to price, negotiate, protect your channel, avoid net-90 traps, and build a media kit that closes. The post 614: The Hidden Rules of Brand Deals That Influencers Never Talk About appeared first on MyWifeQuitHerJob.com.

613: From Zero To Skincare CEO: How Cristina Brooks Potts Built Her Dream Brand 31 Oct 2025

Cristina Brooks Potts built skincare brand Authentic Ego from scratch on $80K, no ads, no social, Reddit-driven growth. Full playbook here. The post 613: From Zero To Skincare CEO: How Cristina Brooks Potts Built Her Dream Brand appeared first on MyWifeQuitHerJob.com.

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